The mediation effect of female customer orientation on the relationship between womenomics and product sales
Hyun-Jung Park, Hyang-Mi Choi
| Year of publication: |
2022
|
|---|---|
| Authors: | Park, Hyun Jung ; Choi, Hyang Mi |
| Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 2384-1958, ZDB-ID 2920576-1. - Vol. 18.2022, 1, p. 105-115
|
| Subject: | Female Customer Orientation | Product Sales | Womenomics | Beziehungsmarketing | Relationship marketing | Frauen | Women | Verkaufspersonal | Salespeople | Weibliche Arbeitskräfte | Women workers |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.16980/jitc.18.1.202202.105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013482759