Caldwell, Marylouise; Blackwell, Kristen; Tulloch, Kirsty - In: Qualitative Market Research: An International Journal 9 (2006) 2, pp. 126-139
Purpose – The paper aims to increase our understanding of an under‐investigated research area of consumption, that is, cosmopolitanism as a consumer orientation. Design/methodology/approach – About 16 informants, either Australians who had worked or studied overseas, or expatriates...