The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty
Year of publication: |
2007
|
---|---|
Authors: | Paswan, Audhesh K. ; Spears, Nancy ; Ganesh, Gopala |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 21.2007, 2, p. 75-87
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Customer satisfaction | Brand loyalty | Higher education | Consumer behaviour | Overseas students |
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