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Search: subject:"Own-brand"
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Subject
All
Handelsmarke
1,216
Store brand
1,216
Brand management
545
Markenführung
545
Markenartikel
509
Brand
505
Consumer behaviour
497
Konsumentenverhalten
497
Einzelhandel
389
Retail trade
389
Markenimage
208
Brand image
205
Deutschland
185
Theorie
185
Theory
185
Germany
181
Markenrecht
121
Trademark law
120
Lebensmitteleinzelhandel
114
Food retailing
113
Marketing management
99
Marketingmanagement
99
Preismanagement
97
Pricing strategy
97
Einzelhandelspreis
90
Retail price
90
Beziehungsmarketing
85
Relationship marketing
85
USA
65
United States
65
Markenpolitik
60
Competition
59
Wettbewerb
59
Lieferantenmanagement
58
Supplier relationship management
58
Product labelling
53
Warenkennzeichnung
53
Food trade
50
Lebensmittelhandel
50
Product quality
49
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Undetermined
335
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257
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781
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448
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7
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626
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85
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75
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75
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25
Collection of articles of several authors
23
Sammelwerk
23
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14
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14
Amtsdruckschrift
6
Government document
6
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6
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5
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5
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5
Übersichtsarbeit
5
Annual report
3
Conference proceedings
3
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3
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2
Elektronischer Datenträger
2
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2
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2
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2
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2
Sammlung
2
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2
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2
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1
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941
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270
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11
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7
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3
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3
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2
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1
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Author
All
Olbrich, Rainer
20
Gázquez-Abad, Juan Carlos
15
Dekimpe, Marnik G.
14
Sethuraman, Raj
13
Greenhalgh, Christine
12
Martos-Partal, Mercedes
12
Ailawadi, Kusum L.
11
Diallo, Mbaye Fall
11
Martínez-López, Francisco J.
11
Steenkamp, Jan-Benedict E. M.
11
Deleersnyder, Barbara
10
Sattler, Henrik
10
Yagüe Guillén, María Jésus
10
Ahlert, Dieter
9
Geyskens, Inge
9
Rubio Benito, Natalia
9
Bruhn, Manfred
8
Grewe, Gundula
8
Gómez-Suárez, Mónica
8
Riekhof, Hans-Christian
8
Wolf, Annett
8
Bauer, Hans H.
7
Dubé, Jean-Pierre
7
González-Benito, Óscar
7
Cuneo, Andres
6
Dawes, John
6
Fink, Carsten
6
Fornari, Daniele
6
Fornari, Edoardo
6
Grandi, Sebastiano
6
Herstein, Ram
6
Kaswengi, Joseph
6
Kenning, Peter
6
Lamey, Lien
6
Lévy Mangin, Jean-Pierre
6
Möhlenbruch, Dirk
6
Rogers, Mark
6
Rossi, Peter E.
6
Réquillart, Vincent
6
Sudhir, K.
6
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Institution
All
Europäische Union / Harmonisierungsamt für den Binnenmarkt (Marken, Muster und Modelle)
4
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Eurohandelsinstitut
2
Hochschule Offenburg
2
A. C. Nielsen <New York, NY>
1
Autohaus Buch und Formular
1
Brandsboard e.V.
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Institut für Gewerblichen Rechtsschutz <Zürich>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Nordic Council of Ministers
1
Practising Law Institute
1
RWTH Aachen
1
Scuola superiore Sant'Anna di studi universitari e di perfezionamento / Laboratory of Economics and Management
1
Tschechische Republik / Ministerstvo Zemědělství
1
Ukraïns'ka Akademija Heral'dyky, Tovarnoho Znaku ta Lohotypu <Kiew>
1
University of Colorado Boulder / Department of Economics
1
University of Essex / Department of Economics
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Finanzwirtschaft und Finanzrecht
1
Universiṭat Bar-Ilan / Department of Economics
1
Weltorganisation für Geistiges Eigentum
1
World Bank
1
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Published in...
All
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
22
Journal of business research : JBR
18
SpringerLink / Bücher
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Journal of agricultural & food industrial organization
9
Journal of marketing
9
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Gabler Edition Wissenschaft
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Springer Proceedings in Business and Economics
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Report / Marketing Science Institute
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection / Business and Economics
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Dissertation Series CentER
4
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Source
All
ECONIS (ZBW)
1,223
RePEc
8
Other ZBW resources
5
Showing
1,231
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1231
The effect of nontransferable property rights on the efficiency of political markets : some evidence
Lott, John R.
- In:
Journal of public economics
2
(
1987
),
pp. 231-246
Persistent link: https://www.econbiz.de/10001043871
Saved in:
1232
Multinational production : effect on brand value
Johansson, Johny K.
- In:
Journal of international business studies : JIBS ; an …
17
(
1986
)
3
,
pp. 101-126
Persistent link: https://www.econbiz.de/10001027866
Saved in:
1233
Transnational corporations, trade marks, and less developed countries : the role of foreign trade marks in the Turkish pharmaceutical industry
Kırım, Arman S.
-
1984
Persistent link: https://www.econbiz.de/10000912002
Saved in:
1234
Trademarks in developing countries
Vida, Alexander
-
1981
Persistent link: https://www.econbiz.de/10000607460
Saved in:
1235
Current trademark problems
Derenberg, Walter Julius
(
contributor
); …
-
1974
Persistent link: https://www.econbiz.de/10000607442
Saved in:
1236
International Trademark Protection
Offner, Eric D.
-
1965
Persistent link: https://www.econbiz.de/10001576207
Saved in:
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