Multinational production : effect on brand value
John K. Johansson and Israel D. Nebenzahl
| Year of publication: |
1986
|
|---|---|
| Authors: | Johansson, Johny K. |
| Other Persons: | Nebenzahl, Israel D. (contributor) |
| Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 17.1986, 3, p. 101-126
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| Subject: | Auslandsinvestition | Foreign investment | Handelsmarke | Store brand | Japan | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001027866