//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Own-brand"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Handelsmarke
1,216
Store brand
1,216
Brand management
545
Markenführung
545
Markenartikel
509
Brand
505
Consumer behaviour
497
Konsumentenverhalten
497
Einzelhandel
389
Retail trade
389
Markenimage
208
Brand image
205
Deutschland
185
Theorie
185
Theory
185
Germany
181
Markenrecht
121
Trademark law
120
Lebensmitteleinzelhandel
114
Food retailing
113
Marketing management
99
Marketingmanagement
99
Preismanagement
97
Pricing strategy
97
Einzelhandelspreis
90
Retail price
90
Beziehungsmarketing
85
Relationship marketing
85
USA
65
United States
65
Markenpolitik
60
Competition
59
Wettbewerb
59
Lieferantenmanagement
58
Supplier relationship management
58
Product labelling
53
Warenkennzeichnung
53
Food trade
50
Lebensmittelhandel
50
Product quality
49
more ...
less ...
Online availability
All
Undetermined
335
Free
257
Type of publication
All
Article
781
Book / Working Paper
448
Journal
7
Type of publication (narrower categories)
All
Article in journal
626
Aufsatz in Zeitschrift
626
Aufsatz im Buch
145
Book section
145
Graue Literatur
103
Non-commercial literature
103
Hochschulschrift
85
Arbeitspapier
75
Working Paper
75
Thesis
65
Conference paper
29
Konferenzbeitrag
29
Aufsatzsammlung
25
Collection of articles of several authors
23
Sammelwerk
23
Case study
14
Fallstudie
14
Amtsdruckschrift
6
Government document
6
Konferenzschrift
6
Bibliografie enthalten
5
Bibliography included
5
Systematic review
5
Übersichtsarbeit
5
Annual report
3
Conference proceedings
3
Jahresbericht
3
Collection of articles written by one author
2
Elektronischer Datenträger
2
Festschrift
2
Market information
2
Marktinformation
2
Reprint
2
Sammlung
2
Statistics
2
Statistik
2
research-article
2
review-article
2
Bericht
1
Fallstudiensammlung
1
more ...
less ...
Language
All
English
941
German
270
French
11
Undetermined
7
Polish
3
Spanish
3
Italian
2
Russian
2
Czech
1
Portuguese
1
Swedish
1
Ukrainian
1
more ...
less ...
Author
All
Olbrich, Rainer
20
Gázquez-Abad, Juan Carlos
15
Dekimpe, Marnik G.
14
Sethuraman, Raj
13
Greenhalgh, Christine
12
Martos-Partal, Mercedes
12
Ailawadi, Kusum L.
11
Diallo, Mbaye Fall
11
Martínez-López, Francisco J.
11
Steenkamp, Jan-Benedict E. M.
11
Deleersnyder, Barbara
10
Sattler, Henrik
10
Yagüe Guillén, María Jésus
10
Ahlert, Dieter
9
Geyskens, Inge
9
Rubio Benito, Natalia
9
Bruhn, Manfred
8
Grewe, Gundula
8
Gómez-Suárez, Mónica
8
Riekhof, Hans-Christian
8
Wolf, Annett
8
Bauer, Hans H.
7
Dubé, Jean-Pierre
7
González-Benito, Óscar
7
Cuneo, Andres
6
Dawes, John
6
Fink, Carsten
6
Fornari, Daniele
6
Fornari, Edoardo
6
Grandi, Sebastiano
6
Herstein, Ram
6
Kaswengi, Joseph
6
Kenning, Peter
6
Lamey, Lien
6
Lévy Mangin, Jean-Pierre
6
Möhlenbruch, Dirk
6
Rogers, Mark
6
Rossi, Peter E.
6
Réquillart, Vincent
6
Sudhir, K.
6
more ...
less ...
Institution
All
Europäische Union / Harmonisierungsamt für den Binnenmarkt (Marken, Muster und Modelle)
4
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Eurohandelsinstitut
2
Hochschule Offenburg
2
A. C. Nielsen <New York, NY>
1
Autohaus Buch und Formular
1
Brandsboard e.V.
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Institut für Gewerblichen Rechtsschutz <Zürich>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Nordic Council of Ministers
1
Practising Law Institute
1
RWTH Aachen
1
Scuola superiore Sant'Anna di studi universitari e di perfezionamento / Laboratory of Economics and Management
1
Tschechische Republik / Ministerstvo Zemědělství
1
Ukraïns'ka Akademija Heral'dyky, Tovarnoho Znaku ta Lohotypu <Kiew>
1
University of Colorado Boulder / Department of Economics
1
University of Essex / Department of Economics
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Finanzwirtschaft und Finanzrecht
1
Universiṭat Bar-Ilan / Department of Economics
1
Weltorganisation für Geistiges Eigentum
1
World Bank
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
22
Journal of business research : JBR
18
SpringerLink / Bücher
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Journal of agricultural & food industrial organization
9
Journal of marketing
9
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Gabler Edition Wissenschaft
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Springer Proceedings in Business and Economics
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Report / Marketing Science Institute
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection / Business and Economics
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Dissertation Series CentER
4
more ...
less ...
Source
All
ECONIS (ZBW)
1,223
RePEc
8
Other ZBW resources
5
Showing
1
-
10
of
1,236
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Trademarks,
own
brand
manufacturing, and firm growth at different stages of development in Korea
Kang, Raeyoon
;
Lee, Keun
- In:
Seoul journal of economics : SJE
36
(
2023
)
1
,
pp. 113-136
Persistent link: https://www.econbiz.de/10014279636
Saved in:
2
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
3
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
4
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
5
Labeling and consumer purchases
Calderon-Monge, Esther
;
Ramírez-Hurtado, José M.
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531774
Saved in:
6
Should private-label supply manufacturers invest in digital strategies? : a study on Portuguese manufacturers
Silva, Pedro Mendonça
;
Veiga, Filipa Casal
;
Pinto, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 665-689
Persistent link: https://www.econbiz.de/10014553350
Saved in:
7
Trademarks and denomination of origin in Portuguese wine sector (1918-1924)
Sequeira, Carla
- In:
Athens journal of business & economics : AJBE
10
(
2024
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10014555716
Saved in:
8
Smart shopper feelings in the case of store brands : the role of human capital as a key antecedent and the implications for store loyalty
Collins, Alan M.
;
Maglaras, George
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10014558992
Saved in:
9
Trademarks in banking
Izumi, Ryuichiro
;
Kotidis, Antonis
;
Soto, Paul E.
-
2024
Persistent link: https://www.econbiz.de/10014580322
Saved in:
10
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->