Search Results - subject:"PERSONALIZATION"

Personalization and privacy choice

Rhodes, Andrew; Zhou, Jidong - 2024

Persistent link: https://www.econbiz.de/10014539001

Personalization and privacy choice

Rhodes, Andrew; Zhou, Jidong - 2024

Persistent link: https://www.econbiz.de/10014515014

Recipe for perceived personalization in hotels

Lei, Soey Sut Ieng; Wang, Dan; Fong, Lawrence Hoc Nang; … - In: Tourism management : research, policies, practice 100 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014457528

Personalisation (in)effectiveness in email marketing

Nobile, Tekila Harley; Cantoni, Lorenzo - In: Digital business 3 (2023) 2, pp. 1-10

This research explores the effects of personalization in email marketing. Although personalization is expected to … experimental studies were designed to test the effectiveness of personalization. Results show positive effects of personalized … identifying possible causes of the contrasting effects of personalization on consumer behaviour by investigating them alongside …

Persistent link: https://www.econbiz.de/10014465192

Improving the effectiveness of personalized recommendations through attributional cues

Weidig, Jakob; Kuehnl, Christina - In: Psychology & marketing 40 (2023) 12, pp. 2559-2575

Persistent link: https://www.econbiz.de/10014432501

B&B customer experience and satisfaction : evidence from online customer reviews

Jia, Mengke; Kim, Hak-Seon; Tao, Shuting - In: Service science 16 (2024) 1, pp. 42-54

Persistent link: https://www.econbiz.de/10014564178

Self-learning recommendation system using reinforcement learning

Rymarczyk, Paweł; Smutek, Tomasz; Stefańczak, Daria; … - In: European research studies 27 (2024), pp. 137-149

Persistent link: https://www.econbiz.de/10014543771

An investigation of the exposure effect of recommender systems in hospitality

Leeuwen, Rik van; Hoogkamp, Koen; Koole, Ger M. - In: Decision analytics journal 10 (2024), pp. 1-13

This study aims to investigate the role of a recommendation system (RS) in personalizing the guest journey in the hospitality industry and its impact on decision making, particularly the exposure effect. The study has two main objectives: (a) to quantify the additional value of using a RS based...

Persistent link: https://www.econbiz.de/10014543860

WOM, eWOM and WOMachine : the evolution of consumer recommendations through a systematic review of 194 studies

Jansen, Thomas; Moura, Francisco Tigre - 2024

Recommendation-based communication plays a pivotal role in consumer choices. From human sources to electronic word of mouth or different types of recommender systems, recommendations help consumers adopt or reject leads, and can be highly beneficial for organizations. In view of its relevance...

Persistent link: https://www.econbiz.de/10014547940

Commitment to organizational change : the role of territoriality and change-related self-efficacy

Kromah, Momo D.; Ayoko, Oluremi B.; Ashkanasy, Neal M. - In: Journal of business research : JBR 174 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014548329

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