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Search: subject:"Parasocial interaction (PSI)"
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Social Web
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Consumer behaviour
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Parasocial interaction (PSI)
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parasocial interaction (PSI)
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Chen, Chih Ping
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Fu, Senhui
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Tourism management : research, policies, practice
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Journal of marketing communications
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ECONIS (ZBW)
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Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
2
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
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3
Enhancing the parasocial interaction relationship between consumers through similarity effects in the context of social commerce : evidence from social commerce platforms in China
Fu, Senhui
;
Xu, Yong
;
Yan, Qing
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 100-118
Persistent link: https://www.econbiz.de/10012202447
Saved in:
4
Older adults' parasocial interaction formation process in the context of travel websites : the moderating role of parent-child geographic proximity
Kim, Insin
;
Kim, Joonhyeong Joseph
- In:
Tourism management : research, policies, practice
63
(
2017
),
pp. 399-416
Persistent link: https://www.econbiz.de/10011746707
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