Ringle, Christian M.; Sarstedt, Marko - In: Industrial Management & Data Systems 116 (2016) 9, pp. 1865-1886
Purpose The purpose of this paper is to introduce the importance-performance map analysis (IPMA) and explain how to use it in the context of partial least squares structural equation modeling (PLS-SEM). A case study, drawing on the IPMA module implemented in the SmartPLS 3 software, illustrates...