Segmenting consumer decision-making styles (CDMS) toward marketing practice : a partial least squares (PLS) path modeling approach
Year of publication: |
2015
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Authors: | Sajad Rezaei |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 22.2015, p. 1-15
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Subject: | Consuming decision-making styles (CDMS) | Marketing practice | Retailing | Partial least squares (PLS) path modeling approach | Partielle kleinste Quadrate | Partial least squares | Konsumentenverhalten | Consumer behaviour | Kleinste-Quadrate-Methode | Least squares method | Strukturgleichungsmodell | Structural equation model |
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