Mohd Suki, Norazah; Abang Salleh, Abang Sulaiman - In: Journal of Islamic Marketing 7 (2016) 1, pp. 120-132
behavioural control on consumer behavioural intention to patronize Halal stores in Malaysia. Design/methodology/approach – A self … behavioural control, subjective norm and Halal image. Muslim consumers develop a favourable attitude towards stores that display a …Purpose – The purpose of this study is to examine the influence of Halal image, attitude, subjective norm and perceived …