Jingnan, Ju; Teo, Poh-Chuin; Ho, Theresa C.F.; Ling, … - In: Cogent Business & Management 10 (2023) 2, pp. 1-31
significance compared to perceived sacrifice on PV. Innovative resistance and privacy risk were found to have a negative impact on … for this study were tested using SmartPLS, a second-generation analysis of partial least squares (PLS). Perceived … sacrifice and perceived benefit influenced perceived value (PV). The results have shown that perceived benefit has a higher …