Ju, Ilyoung; Kim, Jihye; Chang, Mark Jaewon; Bluck, Susan - In: Management Decision 54 (2016) 8, pp. 2063-2083
relation of nostalgia to perceived self-continuity, brand attitude (BA), and purchase intent (PI). Design …-focussed advertisements) elicited higher perceived self-continuity which led to more favorable ratings of BA and greater intent to purchase …-evoked nostalgia to BA is partially mediated by consumer’s perceived self-continuity. BA also directly predicted PI. Practical …