Nostalgic marketing, perceived self-continuity, and consumer decisions
Year of publication: |
2016
|
---|---|
Authors: | Ju, Ilyoung ; Kim, Jihye ; Chang, Mark Jaewon ; Bluck, Susan |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 54.2016, 8, p. 2063-2083
|
Subject: | Nostalgia | Nostalgia marketing | Perceived self-continuity | Self-continuity | Konsumentenverhalten | Consumer behaviour |
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