Van Winkle, Christine M.; Bueddefeld, Jill N.H. - In: International Journal of Event and Festival Management 7 (2016) 3, pp. 237-254
Purpose The purpose of this paper is to understand the process of value co-creation by examining festival attendees’ perspectives of their festival experiences. Service-dominant logic (SDL) is used as a framework to understand the how value is co-created in the festival setting....