Service-dominant logic and the festival experience
Year of publication: |
2016
|
---|---|
Authors: | Van Winkle, Christine M. ; Bueddefeld, Jill N. H. |
Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2954, ZDB-ID 2551992-X. - Vol. 7.2016, 3, p. 237-254
|
Subject: | Service-dominant logic | Co-creation | Festivals | Events | Festivalscape | Personal meaning maps | Service-Dominant Logic | Großveranstaltung | Big event | Marketingtheorie | Marketing theory | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Dienstleistungsmarketing | Services marketing | Event-Marketing | Event marketing |
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