Arachchi, H. A. Dimuthu Maduranga; Weerasiri R. A. S.; … - In: South Asian journal of marketing 3 (2022) 1, pp. 38-59
effect of personal norms and fear to coronavirus disease 2019 (COVID-19) by contributing social exchange theory (SET), brand …), and furthermore, a partial mediation was shown for the indirect approach. In addition, personal norms and fear to COVID-19 … BT, CBI, personal norms and fear to COVID-19 in the retail industry, period of COVID-19 pandemic. The study also makes …