Impact of perceived corporate citizenship on purchase intention : across the fear of COVID-19 during the COVID-19 pandemic
Year of publication: |
2022
|
---|---|
Authors: | Arachchi, H. A. Dimuthu Maduranga ; Weerasiri R. A. S. ; Mendis, Trevor |
Published in: |
South Asian journal of marketing. - [Bingley, United Kingdom] : Emerald Publishing Limited, ISSN 2738-2486, ZDB-ID 3116900-4. - Vol. 3.2022, 1, p. 38-59
|
Subject: | Perceived corporate citizenship | Purchase intention | Brand trust | Consumer–brand identification | Personal norms | Fear to COVID-19 | Retail | Social responsibility | Coronavirus | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Markenimage | Brand image | Epidemie | Epidemic |
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