Dekhil, Fawzi; Boulebech, Hajer; Bouslama, Neji - In: Journal of Islamic Marketing 8 (2017) 1, pp. 74-94
Purpose The purpose of this paper is to describe the effects of religiosity on attitude and personal orientation toward … consumption of luxury brands. Indeed, the authors detected a positive relationship between attitude and personal orientation … toward luxury brands and the level of religiosity. The effect of religiosity on attitude and personal orientation is stronger …