Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages
Year of publication: |
2021
|
---|---|
Authors: | Guerrero Medina, Carlos Alberto ; Martínez-Fiestas, Myriam ; Casado Aranda, Luis Alberto ; Sánchez-Fernández, Juan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 126.2021, p. 99-112
|
Subject: | Consumer neuroscience | CSR messages | Fair-trade | Habits | Personal orientation | Responsible business practices | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Kommunikation | Communication |
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