//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Pharmaceutical promotion"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Arzneimittel
3
Pharmaceutical industry
3
Pharmaceuticals
3
Pharmaindustrie
3
Pharmaceutical promotion
2
pharmaceutical promotion
2
Advertising
1
Advertising effects
1
Anreizregulierung
1
Antibiotic
1
Arzneimittelmarkt
1
Arzneimittelrecht
1
Caronia
1
First Amendment
1
Food and Drug Administration
1
Genetic algorithm
1
Healthcare supply chain
1
Incentive regulation
1
Lieferkette
1
Macroeconometrics
1
Makroökonometrie
1
Mark-up Pricing
1
Mark-up pricing
1
Neural networks
1
Off-label
1
Optimization
1
Overtreatment
1
Partial least squares
1
Pharmaceutical law
1
Pharmaceutical market
1
Physicians’ prescribing behavior
1
Promotion effects
1
Promotional effectiveness
1
Promotional spending
1
Sales promotion
1
Social welfare
1
Supply chain
1
Verkaufsförderung
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Undetermined
1
Author
All
Kirikoshi, Toru
1
Leeflang, Peter
1
Li, Jing
1
Lim, Chee
1
Rumore, Martha M.
1
Wieringa, Jaap E.
1
Xia, Yu
1
Zhang, Zhongyang
1
more ...
less ...
Published in...
All
Applied economics
1
Health Care Management Science
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Operational research : an international journal
1
Source
All
ECONIS (ZBW)
3
RePEc
1
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of price cap regulation on pharmaceutical supply chain under the zero markup drug policy
Xia, Yu
;
Li, Jing
;
Zhang, Zhongyang
- In:
Operational research : an international journal
23
(
2023
)
4
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014371782
Saved in:
2
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
3
Post Caronia : is a new paradigm needed for off-label medication usage?
Rumore, Martha M.
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 212-220
Persistent link: https://www.econbiz.de/10010389836
Saved in:
4
Understanding the effects of
pharmaceutical
promotion
: a neural network approach guided by genetic algorithm-partial least squares
Lim, Chee
;
Kirikoshi, Toru
- In:
Health Care Management Science
11
(
2008
)
4
,
pp. 359-372
Persistent link: https://www.econbiz.de/10005718952
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->