BALLINGS, M.; POEL, D. VAN DEN; VERHAGEN, E. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2013
stimulus-choice data increase the AUC and top decile lift of a churn model over and above administrative, operational …, complaints and traditional survey data. We found that pictorial-stimulus choice data significantly increase models with … customer database. To the best of our knowledge this study is the first that evaluates the added value of pictorial stimulus-choice …