Ferris, Sharmila Pixy; Barnet, Katherine - In: International Journal of Online Marketing (IJOM) 6 (2016) 3, pp. 50-61
This research explores the use of the online social media network Pinterest in brand-to-consumer engagement and brand loyalty. The basis of the study was formed upon previous research on brand loyalty, online brand communities, brand experiences, and emotional connections to brands. Brand...