Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip; … - In: Qualitative Market Research: An International Journal 19 (2016) 2, pp. 241-264
to understand and develop a place branding model that links with place image and place reputation in an emerging country …Purpose This paper aims to develop a framework that links the concepts of place branding, place image and place … reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely, Iran, the …