Jain, Varsha; Pich, Christopher; Ganesh, B.E.; … - In: Journal of Indian Business Research 9 (2017) 3, pp. 190-211
Purpose The extant literature demands more insights into the elements for political branding in India. Thus, this paper … aims to explore political branding in terms of the influences of political branding. Design/methodology/approach The … parties need to develop a comprehensive political branding plan to connect with the voters. Research limitations …