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Search: subject:"Positioning strategy"
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positioning strategy
14
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
10
Markenführung
9
Positioning strategy
8
Marketing management
7
Marketingmanagement
7
Brand image
5
Markenimage
5
Brand positioning strategy
4
functional foods
4
market segmentation
4
target groups
4
Brand
3
Markenartikel
3
Market segmentation
3
health marketing
3
Beziehungsmarketing
2
Branding
2
Business-to-business positioning
2
Consumers
2
Coronavirus
2
Dienstleistungssektor
2
Digital wine targeting and positioning strategy
2
Functional food
2
ICT
2
International marketing
2
Lieferkette
2
Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Pre-positioning strategy
2
Preismanagement
2
Pricing strategy
2
Regression
2
Relationship marketing
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Service industry
2
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Undetermined
21
Free
12
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Article
32
Book / Working Paper
4
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Article in journal
22
Aufsatz in Zeitschrift
22
Article
2
research-article
2
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1
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English
28
Undetermined
7
German
1
Author
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Nagy, Szabolcs
3
Coffie, Stanley
2
Fuentes Fernández, Rosana
2
Sair, Shrafat Ali
2
Urbano, Beatriz
2
Vriesekoop, Frank
2
Ahmed, Sohel
1
Alhidari, Abdullah Mohammed
1
Cai, Yuanyuan
1
Caprioara, Dan
1
Chen, Shijiao
1
Cheng, Xinyue
1
Craft, Stephen
1
D, Prof. Gheorghe Meghisan Ph.
1
DULEA, Iulia
1
Ding Hooi Ting
1
Dong, Zhijie
1
Dumitru, Ionel
1
Eryigit, Canan
1
Eryigit, Mehmet
1
Fan, Bo
1
Fei, Li
1
Gao, Hongzhi
1
Garg, Shivani
1
Hallikas, Jukka
1
Hassan, Salah S.
1
Hawkins, Matthew A.
1
Hopartean, Mariana
1
Hu, Shaolong
1
Huang, Haiyang
1
Ivanov, Stanislav
1
Iyer, Pramod
1
Jiang, Quanyu
1
Kang, Inwon
1
Kethüda, Önder
1
Lee, Jiwon
1
Liang, Bing
1
Lucas, Anthony F.
1
Lättilä, Lauri
1
Lüth, Maren
1
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Academy of Economic Studies, School of Marketing
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
Published in...
All
Journal of strategic marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Socio-economic planning sciences : the international journal of public sector decision-making
2
AMS review : official publication of the Academy of Marketing Science
1
Annals of University of Craiova - Economic Sciences Series
1
Apas Papers
1
Business Inform
1
International Journal of Wine Business Research
1
International journal of hospitality management
1
International journal of wine business research : IJWBR
1
Journal of African business
1
Journal of Consumer Marketing
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of international marketing
1
Journal of marketing for higher education
1
Journal of the Knowledge Economy
1
Management Dynamics in the Knowledge Economy Journal
1
Pakistan Journal of Commerce and Social Sciences (PJCSS)
1
Pakistan journal of commerce and social sciences
1
Service business
1
The Cornell hospitality quarterly
1
The Lahore journal of business
1
The journal of product & brand management
1
The service industries journal
1
Theory Methodology Practice (TMP)
1
Theory, Methodology, Practice
1
Vision : the journal of business perspective
1
working papers / Academy of Economic Studies, School of Marketing
1
Бизнес Информ
1
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ECONIS (ZBW)
23
RePEc
8
EconStor
2
Other ZBW resources
2
BASE
1
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10
of
36
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date (oldest first)
1
Anticipated emotion in planned versus unplanned purchase : scale development and validation
Ahmed, Sohel
;
Ding Hooi Ting
- In:
The service industries journal
43
(
2023
)
1/2
,
pp. 104-123
Persistent link: https://www.econbiz.de/10013540915
Saved in:
2
Which brands do consumers become attached to? : the roles of brand concepts and brand positioning in the context of COVID-19
Cai, Yuanyuan
;
Wang, Mengmeng
;
Huang, Haiyang
;
Jiang, Quanyu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 892-907
Persistent link: https://www.econbiz.de/10014315462
Saved in:
3
Evolutionary dynamics of supervision-compliance game on optimal pre-positioning strategies in relief supply chain management
Yao, Chen
;
Fan, Bo
;
Zhao, Yupan
;
Cheng, Xinyue
- In:
Socio-economic planning sciences : the international …
87
(
2023
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10014317688
Saved in:
4
Positioning strategies and rankings in the HE : congruence and contradictions
Kethüda, Önder
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 97-123
Persistent link: https://www.econbiz.de/10014286246
Saved in:
5
B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod
;
Rokonuzzaman, Md
;
Paswan, Audhesh
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
Saved in:
6
Does the choice of brand
positioning
strategy
matter in the creation of brand love? : the mediating role of brand positioning effectiveness
Shahid, Saad
- In:
The Lahore journal of business
8
(
2019
)
1
,
pp. 107-144
Persistent link: https://www.econbiz.de/10012299299
Saved in:
7
Identity relevant possessions
Hawkins, Matthew A.
;
Rome, Alexandra
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 206-226
Persistent link: https://www.econbiz.de/10012515819
Saved in:
8
A stochastic prepositioning model for distribution of disaster supplies considering lateral transshipment
Wang, Yusheng
;
Dong, Zhijie
;
Hu, Shaolong
- In:
Socio-economic planning sciences : the international …
74
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502345
Saved in:
9
Inspire me to purchase : consumers' personal control and preference for underdog brand positioning
Tang, Yangyi
;
Tsang, Alex S. L.
- In:
Journal of business research : JBR
115
(
2020
),
pp. 101-109
Persistent link: https://www.econbiz.de/10012270844
Saved in:
10
Positioning strategies for branding services in an emerging economy
Coffie, Stanley
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10012313904
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