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Search: subject:"Pre-roll advertising"
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Advertising
3
Advertising effects
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Werbewirkung
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Werbung
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Consumer behaviour
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Internet marketing
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Konsumentenverhalten
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Mobile communications
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Emotion
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IPTV
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Pre-roll advertising
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Pre-roll advertising efectiveness
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South Korea
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Südkorea
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Thumbnail of video clip
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Title of video clip
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VOD
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ad acceptance
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ad avoidance
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ad skipping
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advertising effectiveness
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clickstream data
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mobile devices
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online video platform
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pre-roll advertising
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skippable advertising
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smartphones
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Choi, Jeonghye
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Kim, Su Jung
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Lee, Mi Hyun
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International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
1
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ECONIS (ZBW)
3
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How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users : an analysis of individual-level clickstream data
Kim, Su Jung
;
Lee, Mi Hyun
;
Hong, Juwon
;
Park, Sungho
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 713-739
Persistent link: https://www.econbiz.de/10014296406
Saved in:
2
The effect of emotion in thumbnails and titles of video clips on
pre-roll
advertising
effectiveness
Li, Yiling
;
Kim, Hye-jin
;
Do, Boram
;
Choi, Jeonghye
- In:
Journal of business research : JBR
151
(
2022
),
pp. 232-243
Persistent link: https://www.econbiz.de/10013459186
Saved in:
3
The influence of
pre-roll
advertising
VOD via IPTV and mobile TV on consumers in Korea
Nam, Yoonjae
;
Lee, Hyung Seok
;
Jun, Jong Woo
- In:
International journal of advertising : the review of …
38
(
2019
)
6
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012200334
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