Zuschke, Nick - In: Journal of Behavioral Decision Making 36 (2023) 4
primacy; the equivalent for later information search is called recency. However, research that disentangles primacy and … recency effects during multi‐attribute product choice, as well as studies on the cognitive processes underlying primacy and … “spatial position” biases choice due to primacy rather than recency. This bias, however, is small. This suggests that for …