Order in multi-attribute product choice decisions : evidence from discrete choice experiments combined with eye tracking
Year of publication: |
2023
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Authors: | Zuschke, Nick |
Published in: |
Journal of behavioral decision making. - New York, NY [u.a.] : Wiley, ISSN 1099-0771, ZDB-ID 1477211-5. - Vol. 36.2023, 4, Art.-No. e2320, p. 1-26
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Subject: | bounded rationality | conjoint | consumer decision-making | eye tracking | multi-attribute | order | primacy | recency | Diskrete Entscheidung | Discrete choice | Konsumentenverhalten | Consumer behaviour | Visuelle Wahrnehmung | Visual perception | Experiment | Begrenzte Rationalität | Bounded rationality | Entscheidung | Decision | Conjoint-Analyse | Conjoint analysis |
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