Soyez, Katja - In: International Marketing Review 29 (2012) 6, pp. 623-646
Purpose – The purpose of this paper is to link national cultural values to personal pro‐environmental value … orientations, in order to investigate why the salience of pro‐environmental value orientations differs cross‐culturally. A value … of a pro‐environmental value orientation differs substantially, according to national cultural values. While an …