Disengaging pro-environmental values in B2B green buying decisions : evidence from a conjoint experiment
Year of publication: |
2022
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Authors: | Yu, Xiaoyu ; Tao, Yida ; Wang, Dan ; Yang, Miles M. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 105.2022, p. 240-252
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Subject: | B2B | Conjoint experiment | Environmental hostility | Green buying | Pro-environmental value | Purchasing experience | Sustainability | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Experiment | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Beschaffung | Procurement | Zahlungsbereitschaftsanalyse | Willingness to pay |
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