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Search: subject:"Product discovery"
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Personalisierung
2
Personalization
2
product discovery
2
Commercial television
1
Consumer behaviour
1
DVD sales and rental
1
Digital platform
1
Digitale Plattform
1
Distribution channel
1
Film industry
1
Film promotion
1
Filmmarketing
1
Filmwirtschaft
1
Incomplete information
1
Kino
1
Konsumentenverhalten
1
Long tail
1
Mobile Anwendung
1
Mobile Business
1
Mobile application
1
Mobile business
1
Mobile communications
1
Mobilkommunikation
1
Movie theatre
1
Niche marketing strategy
1
Nischenstrategie
1
Privater Fernsehsender
1
Product discovery
1
Product recommendations
1
Recommender systems
1
Search
1
Spillover effect
1
Spillover-Effekt
1
Vertriebsweg
1
Viral marketing
1
Virales Marketing
1
cannibalization
1
long tail
1
mobile app market
1
movie broadcast
1
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English
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Hervas-Drane, Andres
1
Kumar, Anuj
1
Liang, Chen
1
Raghu, T. S.
1
Shi, Zhan
1
Smith, Michael D.
1
Telang, Rahul
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Information systems research : ISR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Management information systems : mis quarterly
1
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ECONIS (ZBW)
3
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The spillover of spotlight : platform recommendation in the mobile app market
Liang, Chen
;
Shi, Zhan
;
Raghu, T. S.
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1296-1318
Persistent link: https://www.econbiz.de/10012153349
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2
Recommended for you : the effect of word of mouth on sales concentration
Hervas-Drane, Andres
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 207-218
Persistent link: https://www.econbiz.de/10011337500
Saved in:
3
Information discovery and the long tail of motion picture content
Kumar, Anuj
;
Smith, Michael D.
;
Telang, Rahul
- In:
Management information systems : mis quarterly
38
(
2014
)
4
,
pp. 1057-1078
Persistent link: https://www.econbiz.de/10010433232
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