Recommended for you : the effect of word of mouth on sales concentration
Year of publication: |
2015
|
---|---|
Authors: | Hervas-Drane, Andres |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 2, p. 207-218
|
Subject: | Search | Product discovery | Product recommendations | Recommender systems | Long tail | Personalisierung | Personalization | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
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