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Search: subject:"Product ownership"
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Consumer behaviour
2
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Product ownership
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product ownership
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Affinity
1
Animosity
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Behavioral change
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Beziehungsmarketing
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Bundled functionality
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Spanien
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customer potential value
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customer relationship management
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ex-post segmentation
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Asseraf, Yoel
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Business horizons
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European journal of marketing : EJM
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ECONIS (ZBW)
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Preinstalled functionality as a service
Dhebar, Anirudh
- In:
Business horizons
66
(
2023
)
5
,
pp. 643-653
Persistent link: https://www.econbiz.de/10014382989
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2
Making sustainable consumption decisions : the effects of product availability on product purchase intention
Weissmann, Marc Arul
;
Hock, Rodney Lim Thiam
- In:
Journal of global marketing
35
(
2022
)
4
,
pp. 269-284
Persistent link: https://www.econbiz.de/10013361609
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3
Estimating customer potential value using panel data of a Spanish bank
Estrella-Ramón, Antonia
;
Sánchez-Pérez, Manuel
; …
- In:
Journal of business economics and management
17
(
2016
)
4
,
pp. 580-597
Persistent link: https://www.econbiz.de/10011535809
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4
The "tug of war" model of foreign product purchases
Asseraf, Yoel
;
Shoham, Aviv
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 550-574
Persistent link: https://www.econbiz.de/10011574470
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