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Search: subject:"Product review videos"
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Viral marketing
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Advertising effects
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Bespielte Medien
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Consumer behaviour
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Credibility
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Product review videos
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product review videos
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review helpfulness
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video mining
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Alsaeed, Ghadeer R.
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European journal of marketing
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
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Provision of helpful review videos : effects of video characteristics on perceived helpfulness
Park, Kyungmin
;
Lee, Stephanie
;
Doosti, Shahryar
;
Tan, Yong
- In:
Production and operations management : the flagship …
32
(
2023
)
7
,
pp. 2031-2048
Persistent link: https://www.econbiz.de/10014328552
Saved in:
2
Source, message and medium? : the role of personal values in forming credibility perceptions of non-sponsored
product
review
videos
Alsaeed, Ghadeer R.
;
Keeling, Kathleen Anne
; …
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1272-1297
Persistent link: https://www.econbiz.de/10014252281
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