Audzeyeva, Alena; Summers, Barbara; Schenk-Hoppé, … - In: International Journal of Forecasting 28 (2012) 2, pp. 507-518
This paper proposes a novel approach to the estimation of Customer Lifetime Value (CLV). CLV measures give an indication of the profit-generating potential of customers, and provide a key business tool for the customer management process. The performances of existing approaches are...