Forecasting customer behaviour in a multi-service financial organisation: A profitability perspective
Year of publication: |
2012
|
---|---|
Authors: | Audzeyeva, Alena ; Summers, Barbara ; Schenk-Hoppé, Klaus Reiner |
Published in: |
International Journal of Forecasting. - Elsevier, ISSN 0169-2070. - Vol. 28.2012, 2, p. 507-518
|
Publisher: |
Elsevier |
Subject: | Profitability forecasting | Adaptive segmentation | Bootstrap | Customer lifetime value | Financial services |
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