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Search: subject:"Promotional games"
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Promotional games
4
Customer satisfaction
2
Entertainment
2
Experiential value
2
Gambled price promotion
2
Gambling
2
Glücksspiel
2
Price promotion
2
Probabilistic discount
2
Retail
2
Sales promotion
2
Verkaufsförderung
2
Word-of-mouth
2
Casino management
1
Casino marketing
1
Casino promotions
1
Choice freedom
1
Consumer behaviour
1
Einzelhandel
1
Game theory
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Low-cost strategy
1
Niedrigpreisstrategie
1
Preismanagement
1
Pricing strategy
1
Rabatt
1
Reactance
1
Rebate
1
Retail trade
1
Spieltheorie
1
Sweepstakes
1
Viral marketing
1
Virales Marketing
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Akbari, Karl
2
Wagner, Udo
2
Briley, Donnel A.
1
Danziger, Shai
1
Li, En
1
Lucas, Anthony F.
1
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International journal of hospitality management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Schmalenbach Journal of Business Research (SBUR)
1
Schmalenbach journal of business research : SBUR
1
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ECONIS (ZBW)
3
EconStor
1
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Playing when paying and what happens next: Customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl
;
Wagner, Udo
- In:
Schmalenbach Journal of Business Research (SBUR)
73
(
2021
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10014495325
Saved in:
2
Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl
;
Wagner, Udo
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
Saved in:
3
Promotional
games
: trick or treat?
Briley, Donnel A.
;
Danziger, Shai
;
Li, En
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10011842188
Saved in:
4
Examining the effects of lottery-style promotions in casinos
Lucas, Anthony F.
- In:
International journal of hospitality management
74
(
2018
),
pp. 180-188
Persistent link: https://www.econbiz.de/10011924648
Saved in:
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