Playing when paying and what happens next: Customer satisfaction and word-of-mouth intention in gambled price promotions
| Year of publication: |
2021
|
|---|---|
| Authors: | Akbari, Karl ; Wagner, Udo |
| Published in: |
Schmalenbach Journal of Business Research (SBUR). - ISSN 2366-6153. - Vol. 73.2021, 2, p. 243-271
|
| Publisher: |
Heidelberg : Springer |
| Subject: | Gambled price promotion | Probabilistic discount | Price promotion | Entertainment | Retail | Experiential value | Promotional games | Word-of-mouth | Customer satisfaction |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Article |
| Language: | English |
| Other identifiers: | 10.1007/s41471-021-00110-y [DOI] 177173857X [GVK] hdl:10419/286442 [Handle] |
| Source: |
Persistent link: https://www.econbiz.de/10014495325