Fang, Yu-Hui - In: Journal of Services Marketing 31 (2017) 6, pp. 574-588
characteristics (interactivity, presence, localization and ubiquity) as antecedents of TSF. Furthermore, psychological barriers are … determinant of both app continuance in the context of branded apps and a partial mediator of psychological barriers between TSF … continuance intention, this study incorporates SDL and the notion of psychological barriers to explore such matters. The evidence …