optional choices but are becoming essential criteria for consumers in their purchasing decisions. In our empirical endeavour … comprehensive overview of the impact of these marketing strategies on consumer purchasing decisions. Moreover, we statistically … analysed how the perceived brand value (i.e., translated into purchasing decision) is influenced by philanthropic and …

) interventions and the validity of Purchasing Power Parity (PPP) across two distinct exchange rate regimes: the fixed exchange rate …

. This study aims to investigate the influence of the application of sustainable marketing on purchasing decisions in zero …

of the purchasing decision process for high-value electronic devices (products). Research Design & Methods: The research … experience (CX) is far more than satisfaction with the product; it is influenced by the total purchasing decision process … starting at the need recognition and ending at the post-purchasing stage. The difficulties and uncertainties in any stage of …