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Search: subject:"Reciprocal spillover"
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reciprocal spillover effects
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Hennig-Thurau, Thorsten
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International journal of hospitality management
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ECONIS (ZBW)
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Who spoils the barrel? : negative spillover effect on competitor brands during food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013198507
Saved in:
2
Examining the step-up brand extensions of budget hotels : the
reciprocal
spillover
effects
Ye, Shun
;
Wu, Linfeng
;
Paek, Soyon
- In:
The Cornell hospitality quarterly
61
(
2020
)
2
,
pp. 154-169
Persistent link: https://www.econbiz.de/10012210719
Saved in:
3
The importance of
reciprocal
spillover
effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
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