Who spoils the barrel? : negative spillover effect on competitor brands during food crises
Year of publication: |
2021
|
---|---|
Authors: | Seo, Soobin ; Jang, Soocheong |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 98.2021, p. 1-10
|
Subject: | Association strength | Brand equity | Competitor brand | Food crisis | Reciprocal spillover | Spillover-Effekt | Spillover effect | Markenimage | Brand image | Markenführung | Brand management | Ernährungssicherung | Food security | Ernährungsindustrie | Food industry | Markenartikel | Brand | Wettbewerb | Competition | Lebensmittel | Food |
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