Pauwels, K.H.; Franses, Ph.H.B.F.; Srinivasan, S. - Erasmus Research Institute of Management (ERIM), ERIM … - 2003
response, of which 36% reflects historical reference prices, 31% reflects competitive reference prices, and 33% reflects both … types of reference prices. This reference-based price response shows asymmetry for gains versus losses on three levels: the … threshold size, the sign and the magnitude of the elasticity difference. For historical reference prices, the threshold size is …