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Competitiveness review : an international business journal incorporating Journal of global competitiveness
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How companies from developing and emerging countries can leverage their brand equity in terms of place branding
Herstein, Ram
;
Berger, Ron
;
Jaffe, Eugene D.
- In:
Competitiveness review : an international business …
24
(
2014
)
4
,
pp. 293-305
Persistent link: https://www.econbiz.de/10010418182
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