Ramanathan, Usha; Ramanathan, Ramakrishnan - In: Journal of Services Marketing 27 (2013) 5, pp. 404-415
Purpose – In this paper, the authors aim to examine the impact of resource capabilities on customer loyalty of UK …. They measure resource capabilities of a firm using customer ratings in terms of various operational criteria. Similarly … hypotheses. Findings – The authors ' results indicate that there is a significant positive influence of resource capabilities on …