Bich Ngoc Do; Tuan Phong Nham - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 1, pp. 146-158
This purpose of this study is to provide a spectrum to illustrate all applicable response strategies towards brand … depending on low to high level of brands' effort towards handling problems. Recognizing the discrepancy among response … strategies, marketers and branders can choose either singular or merged solutions shown in the map to form a timely response to …