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Channel coordination under retailer's (sub)conscious preferences of loss aversion and fairness
Li, Yadong
;
Guan, Zhenzhong
;
Ren, Jianbiao
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014364486
Saved in:
2
The Effects of Non-binding Retail-price Recommendations on Consumer and
Retailer
Behavior
Bruttel, Lisa
-
Thurgauer Wirtschaftsinstitut an der Universität Konstanz
-
2014
retailer
behavior
. Despite their non-binding nature, RPRs may influence consumersÕ willingness to pay by setting a reference …
Persistent link: https://www.econbiz.de/10010777752
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