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Search: subject:"Reversal information asymmetry"
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Nina Michaelidou, Professor Nina Reynolds, Dr Luke Greenacre and Dr Louise M. Hassan, Dr
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Is there a global multichannel consumer?
Rippé, Cindy B.
;
Weisfeld-Spolter, Suri
;
Yurova, Yuliya
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 329-349
Persistent link: https://www.econbiz.de/10011342730
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2
Is there a global multichannel consumer?
Rippé, Cindy B.
;
Weisfeld-Spolter, Suri
;
Yurova, Yuliya
; …
- In:
International Marketing Review
32
(
2015
)
3/4
,
pp. 329-349
tilting in favor of MCCs in the buying process and introduces the concept of “
reversal
”
information
asymmetry
in which …
Persistent link: https://www.econbiz.de/10014828477
Saved in:
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