Is there a global multichannel consumer?
Cindy B. Rippé; Suri Weisfeld-Spolter and Yuliya Yurova; Fiona Sussan
| Year of publication: |
2015
|
|---|---|
| Authors: | Rippé, Cindy B. ; Weisfeld-Spolter, Suri ; Yurova, Yuliya ; Sussan, Fiona |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 32.2015, 3/4, p. 329-349
|
| Subject: | Russia | Consumer behavior | USA | Multichannel consumer | Partial least squares | Reversal information asymmetry | United States | Konsumentenverhalten | Consumer behaviour | Russland | Vertriebsweg | Distribution channel | Asymmetrische Information | Asymmetric information | Partielle kleinste Quadrate |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011342730